New for 2009
Earlier in 2009 we switched all our Dealer websites to the Google Analytics Reporting Tool. Why did we do this?
Smarter and Friendlier Enterprise-class Web Analytics
Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to create higher converting websites.
Google Analytics is the best tool out there for analyzing traffic on your website. It will give you an enormous amount of information about who is coming to your site, what they're looking for, and how they're getting there.
Enterprise-class features delivered on Google's world-class platform.
"Enterprise-class" shouldn't mean "experts only." Google Analytics has made it easy for non-specialists and specialists alike, across the Dealership, to practice performance focused marketing.
Advertising ROI
Measure the success of your display, search, new media and offline advertising efforts.
Cross Channel and Multimedia Tracking
Compare your site usage statistics with industry averages and track Flash, video, and social networking sites and applications.
Visualizing Data
Uncover trends, patterns, and key comparisons with funnel visualization, motion charts, mapping, and more.
Customized Reporting
Create the reports, dashboards, and segments that make the most sense for your business.
Sharing and Communicating
Administration controls and email reports allow you to share data across your organization.
The Bottom Line
Our Reporting is easy to understand tells you everything you need to know, including how visitors find your site, which search engines they used, and how they interact with your site once they get there.
The Dealership will be able to focus their marketing resources on the campaigns and initiatives that deliver ROI, investing in the campaigns that work and stop the ones that aren't paying off.
