We found that the majority of our Dealers have a good process in place to handle e-mail leads and inquiries from their website. We also know that their websites receive far more phone leads than e-mail leads Visitors on the website prefer to just pick up the phone and call.

FACT: Sales leads generated from your own website are the best leads a Dealership can receive.
FACT: The fastest way to increase sales is through well handled Sales Calls.
FACT: NADA reports salespeople set between 3-8% appointments from Sales Calls.

Website Monitor

Website Monitor is a function of every new website built by TheNetLab. We wanted to stand apart from all other website companies by getting actively involved in helping our dealers sell more cars. Your success is our success, and putting our Dealers back in control of phone calls with Website Monitor has had great results. We use the old school methods of monitoring and reporting to make your staff accountable for their actions on the phones. Your staff might not like the new accountability, but it sure improves how they handle their calls.

We tested this program for an entire year. The increase in appointments made from phone calls exceeded our initial expectations.

ONE YEAR HISTORY OF ACTUAL DEALER ON THE PROGRAM

ABC Motors
Phone Up History Report	Percentage of Appointments set by staff on Sales Calls
December-07	6%
January-08	16%
February-08	17%
March-08	30%
April-08	22%
May-08	33%
June-08	34%
July-08	30%
August-08	28%
September-08	26%
October-08	29%
November-08	28%
December-08	32%

We did not stop with only Sales Calls. We included a Fixed Operations component to the program so Service and Parts Managers could also take control of the many phone calls the websites generate to their departments.

This is a powerful program to increase accountability and improve results for all the calls generated from your NetLab Website.

Here is How It Works

Website Monitor

TOLL FREE NUMBERS

We add 3 toll free numbers for your website. Sales-Service-Parts

MINUTES

We include a large block of minutes. 1000 nationwide minutes are included. More than enough for most Dealership websites. If your website generates more minutes, additional minute rates are very low

CALL RECORDING

All calls (Sales-Service-Parts) are recorded for quality control

AUTOMATED MANAGER SPOT CHECK TECHNOLOGY

Your recorded calls are sent same day to any e-mail addresses you choose. Sales calls can be sent to your sales manager, while service and parts calls can be forwarded to appropriate managers. This does not mean managers must listen to every call, but the calls will always be available for spot checking. Managers spot checking just a few calls a week for quality has proven to be an important component in increasing staff accountability and improve performance.

PROFESSIONAL SALES CALL MONITORING

Our company will professionally monitor a good sampling (20) of your monthly Sales calls. We even use your sales schedule to determine days to monitor calls. This allows us to get a sampling of as many salespeople as possible. Add this to the occasional manager spot check, and accountability on phone calls is now a fact of life at your Dealership.

ACCOUNTABILITY REPORTING

From the monitored calls we produce a powerful sales report: Monthly Individual Accountability Report Reports on the sales ability of your staff to obtain a caller's Name, Phone Number, and most importantly to set Appointments on these calls.

CALLER ID & ORIENTATION REPORTING

Every Month you will receive a Caller ID & Orientation Report that displays number of calls received by city/state including minutes. A great report to see where your prospects are contacting you from.

MONTHLY MEETING

Last but not least, we will conduct a monthly Go To Meeting Conference Call with your Management Team to review results and determine strategies to increase performance going forward.