Can you believe that on many levels e-mail has already become passe? Many colleges don’t even give incoming students e-mail addresses because the students just don’t use them.
No technology, no business, no invention has ever, in the history of recorded time, grown as fast, as far reaching and with as much popular influence as Social Media. Not television, not radio, not even the telephone.
So should you be using Social Media to grow your business?
Like the Web before it, the use of Social Media in the business place has created a host of questions and doubts; especially for a strategy that may not appear to provide an immediate Return On Investment. How powerful is it? So powerful that most businesses now spend as much, or even more time looking at their Return on Influence as they do the traditional ROI. Why? Because today, influencers are the market’s most valuable commodity.
It used to take celebrity endorsements to get your product or service noticed on even a local scale. Today’s celebrities are different in that they come dressed as average people, say women in the age range of 45 to 60 (the fastest growing market of Facebook users) but they are similar in that they can influence your market in even deeper meaningful ways?
How? Because they’re influencing their friends, and their friends’ friends, and so on and so on and so on. It’s called “World of Mouth,” or “Word of Mouth on Steroids” and it only takes one successful social campaign to blow the roof off your traditional marketing avenues.
A fantastic print ad can reach several hundreds of thousands of people, but do those people then take those ads and pass them along to all of their friends? Exactly.
At TheNetLab! we know it’s not that easy. We know that as this new platform continues to grow and evolve so will the questions surrounding it. We know that not ever platform is right for every partner.
It’s why we take the time to get to know you and to know your business. So we can work with you and your team to find the right pieces, one step at a time, to help your business move forward with the new technologies.
Please, let us know how we can earn your business.