We met with numerous consultants that successfully handle SEO for not only automotive sites, but other industries as well. Our goal was to construct an Advanced SEO Strategy that would result in better natural placement of your Website so you can spend less on the rising monthly costs of Pay Per Click Search Engine Marketing (SEM).

When TheNetLab builds your new website we employ all the traditional methods to improve organic placement, but our strategy consists of additional steps that increase the ability of our websites to be searched and indexed by the major search engines.

Title Tags

Title Tags are definitely one of the “biggies” as far as the weight given to them by search engines; they are equally as important as your visible text copy and the links pointing to your pages--- perhaps even more so.
Adding title tags to pages can often generate quick and appreciable differences to your rankings. And because the words in the title tag are what appear in the clickable link on the search engine results page, changing them often results in more clicks from search engine pages.

TheNetLab adds Title Tags to every page of the Website making each page unique to the Search Engines. This is a technique not widely used in Automotive Websites due to it being technically impossible to accomplish on the many Template Website solutions offered by manufacturers and many of the other Automotive Website providers.

We then go one step further with this method and also develop Dynamic Header Titles for the Website. What this means is as data changes on an active webpage such as an inventory page, the page titles dynamically change as well. This method will allow for your new and used inventory to be indexed by the search engines as well

XML Sitemaps

You have seen sitemaps on websites before. The difference with an XML Sitemap is that you cannot see it on the website but they do so much.

XML sitemaps enhance your web presence by informing Google and other major search engines of in-depth information about the pages on your site that a basic HTML sitemap can’t provide, such as:

The most recent date and time a page was last modified The frequency with which individual pages on your website change. A comprehensive list of a website’s URLs that may not be easily spidered by the search engines The relative importance of individual pages on your site in relation to each other.

An XML sitemap can only be read by a Search Engine and allows web crawlers to easily navigate and access top and deep level links throughout your site. It has been said that an XML sitemap acts as a ‘lighthouse’ for search engines, enabling them to ’see’ the site and index your site much more quickly and thoroughly.