Very often less is better. An effective interactive on-line finance application means it is easy for the visitor to fill out while also providing the Dealer adequate information to move the deal forward. Think of our finance application as an on-line “5 Liner” with a trustworthy spokesperson adding a sense of comfort for the visitor during the process.

When we replaced the traditional applications on our websites with our new 5 Liner we saw immediate increases in applications submitted.

EXAMPLE: Gary Lang Auto Group Interactive Finance Application